INSPIRATION 17 / GLOSSIER
Aside from being a huge fan of their beauty products, I am obsessed with the look and feel of Glossier as a brand. I was especially inspired after a short visit to their pop-up at Rhea's Cafe in San Francisco. While I'm not the biggest fan of pink, Glossier has somehow managed to override my feelings about this color. Don't even ask me how many pink zipper pouches I have laying around in my room.
For those of you who are unfamiliar with this brand (gasp!), Glossier is a beauty company inspired by real girls like you and I. "Skincare first. Makeup second." is just one of their mottos that shows their commitment to bringing out the best possible you without making your skincare routine complicated.
Something I've always admired about them is their visual identity. From their signature pink to their stunning imagery, every single aspect of their brand can be seen all over their website, social media, and e-mail campaigns. It is truly inspiring to see them grow while still maintaining their look and vision. I can't wait for the day that Elle and I can work on creating beautiful content like the work that Glossier consistently puts out. Check out some of my favorite shots below:
Is it the weekend yet?