Weekend Creative




There’s nothing like finding an amazing online community of women to help support and cheer you on as you start your creative career. Luckily for us, Mary Ann and Adrienne of Style Approximately found us first. We met these gals late last year after they reached out via Instagram. We quickly realized we enjoyed a lot of the same things and it wasn’t long before we connected at various events in the South Bay. They were even kind enough to feature us on their blog as part of their Women Wednesday series. You can read that feature here.

Founded by these two longtime friends, Style Approximately is an empowering blog that showcases an attainable lifestyle for women by women. It’s been amazing to watch these two ladies grow their platform and build a community around it. We love their passion for celebrating women and supporting them in all their creative endeavors. Read along to find out more about what they do.

Tell us a little about who you are, how you started your blog, and what your focus is.

We are Mary Ann and Adrienne and we run Style Approximately. Fun fact: we've been best friends since pre-school which was well over 25 years ago.

Mary Ann has been blogging since the early 00s and took it more seriously about two years ago. One day, we were naming all of these fashion bloggers that we love and we started toying with the idea of officially creating a blog as our creative outlet to our 9 to 5s. Initially, we focused solely on fashion and beauty. As time went out, we realized that we wanted to go beyond that and showcase an attainable lifestyle for women by women. We believe style is defined by the person; evolving and always approximate.

Where do you find most of your inspiration?

Mary Ann: I find the most inspiration from the every day; I enjoy complimenting strangers on the street for their fashion choices or doing the local scene while traveling and stumble onto cool cafes or murals. I’m also grateful for the power of the internet and the ability to expand my creative reach through social media.

Adrienne: I find inspiration from social media and other bloggers. Honestly, the content coming out of social media is so much more current then the stuff you'd find in magazines. It's constantly changing, so it's fun to keep up with the latest trends that way.

How do you balance having a full-time job and blogging on the side?

Mary Ann: We do a lot of weekend work. I try to make at least one day of the weekend dedicated to creative activities like writing, crafting, and/or blogging.

Adrienne: Still trying to find that balance! It's hard but it's such a nice creative outlet too.

What has been the biggest creative or business challenge you have faced, and how did you overcome it?

The biggest creative challenge has always been letting go of the imposter syndrome. There were many times where we struggled between keeping on trend and maintaining who we are. We want our voice and our style to be genuine which is not necessarily for everyone.

How do you two work together? How do you handle your differences?

Communication is key to any partnership. It's important for us to come into Style Approximately with a sense of love and respect for each other. With that love, comes the understanding that we communicate openly, honestly, and without ego. We also believe that it's so important to show gratitude. We've learned the social media world moves fast and we can often get lost in the idea of FOMO. I've learned to show gratitude and show it often for my partner because it's what keeps us grounded. Above all else, our friendship comes first and we stick to it. 

How is Style Approximately shaping and growing our female community?

We are all about supporting women, and we do it in several ways which include:

1. Highlighting the women who continuously inspire us through our Women Wednesday posts.

2. Showcasing and purchasing from woman-owned businesses.

3. Empowering our fellow sisters through positive affirmations, self-care, and calls to action.

Ultimately, our goal is to be a genuine voice for women who are growing in their own creative endeavors and we do that by being transparent in our growth.

Any advice for growing your online presence?

Build a support system and find a mentor who inspires you. Connect with people in real life! We’ve met so many amazing women online and they're even more awesome in person.

Take classes and workshops. We’ve had so much fun doing that, and it’s great to share in the knowledge with each other and the community.

What is one thing you want to accomplish before you die?

Mary Ann: My life's work is to put goodness into this world. I've worked in the nonprofit sector for awhile now focused on underserved youth, and they've changed my life for the better. It's a goal of mine to open a nonprofit one day that can support and mentor young women (particularly young mothers) so that they can become entrepreneurs, business owners, and thriving young adults.

What is next for Style Approximately?

For 2019, Adrienne and I are on the road again! We've got a few trips planned out that include most of Europe and Asia. We're aiming to connect with fellow creative folks in several cities throughout our travels.  

We’re also looking to keep the 2018 momentum going throughout 2019; we are humbled by the people we’ve connected with this year and want to build even more next year. We aim to continue highlighting the women who inspire us in our creative pursuits.

Image via Femme Fair // Shot by  Jess Onesto

Image via Femme Fair // Shot by Jess Onesto

If you could only listen to one song for the rest of your life, what would it be?

Adrienne and I agreed that the one song we could listen to for the rest of our lives is “Nothing’s Gonna Stop Us Now,” by Jefferson Starship from the amazing 80’s movie, Mannequin.

Thank you Mary Ann and Adrienne!

We hope you enjoyed our third Q&A. To learn more about Style Approximately, check out their social media accounts below:

Instagram: @styleapproximately
Facebook: Style Approximately
Pinterest: Style Approximately
Website: styleapproximately.com

You can check out all of our past Q&A’s here.

Is it the weekend yet?