INSPIRATION 12 / DARLING MAGAZINE
I've been a fan of Darling Magazine for several years. While there are many print publications that I love, Darling is one of the only ones that I subscribe to because I really believe it is worth the money. I am so inspired every issue by the playful shoots that correspond with each story, and the clean yet creative design throughout. I also love the vision and mission behind Darling. They believe in building up women, in providing a place for honest and real conversations, and they never photoshop any of their models. Darling sees each woman as unique and seeks to promote a healthy lifestyle, etiquette, and strong character.
Recently, Darling began to expand their brand beyond print issues to include retreats, experiences, and video. In light of these changes they have refreshed their mission statement, and rebranded the look of their print publication. The font used is no longer handwritten but more elegant and sophisticated. In my opinion it brings a sense of authority while still being approachable. They also added a comma to the end of their logo to reinforce the idea that the magazine is like a letter from a friend, and the start of the conversation.
Here are some images of the inside of Darling as well as their fresh new look. If you're looking for inspiring words, images, and graphics all in one package I recommend checking them out. You can purchase their latest issue here.
Is it the weekend yet?